Where it all began

Hi, my name is Kristoffer, and I have wondered whether plants should be watered more times than I care to admit. My wife and I love plants, and our home is filled with them. But with kids, work, and everything else that comes with a busy life, we often end up watering the same plant on the same day. Some plants drown, others get forgotten, and we rarely remember which plant actually got watered.

After having doubts enough times, I decided to find a solution. I started experimenting with the idea of ​​a pot where you could see the plant's water needs on the side of the pot, so it was always easy to see whether the plant needed water or not. It sounded simple, but it took 357 tries to get it right. About 11 plants died along the way, but then came the moment that changed everything. One plant had survived for more than six months, and I could watch the indicator move down as the plant drank water. It was an aha experience, the feeling that it finally made sense.

Born in Denmark, created with hands

This is how Side Level Planters came about. A pot category where the water is visible on the side, so you know when the plant actually needs more. Neither too early nor too late. All the pots are designed and produced in Denmark in small batches to avoid overproduction. They are made of 100 percent bio-based plastic and are manually finished, so each pot has its own character and finish. There is a lot of craftsmanship in each one. It takes longer, but the result feels right.

From medico to plants

On a daily basis I work with development and prototypes in a Danish medical company, where precision, quality and patience mean everything. I bring the same approach here, just with a little more soil under my nails and a few more green test subjects. It may be an unusual combination, but I believe that when you take the thoroughness of an engineer and combine it with something as everyday as plants, something quite special can emerge.

An easier everyday life

Moii and Side Level Planters are not about being perfect or having green fingers. It's about creating an easier everyday life. Being able to enjoy your plants without worrying. Getting rid of doubt and having time to be present and knowing that the plant will take care of itself, and when it doesn't, you can easily see it.

If, like us, you love plants but hate guesswork and a guilty conscience, then you've come to the right place. Explore the collection of Side Level Planters and find the one that suits your home. Plants should be a joy, not a challenge – and we'll help you keep them alive, one pot at a time.